Terms of service

Last updated: 15 November 2026

These terms apply to DressUp, provided by Prakash Enterprises, Kovilpatti, Tamil Nadu, India (Udyam UDYAM-TN-26-0105889). By using the DressUp mirror, console or WhatsApp features, you agree to them.

The service

DressUp provides partner shops with an AI try-on mirror, a web console, and software that sends and receives WhatsApp messages for the shop through the WhatsApp Business Platform by Meta. Try-on images are generated by AI and are a visual preview only; the real saree's colour, drape and fit may differ.

Shops

• A shop connects its own WhatsApp Business account and number, and stays responsible for it and for the messages sent in its name.
• The shop must follow the WhatsApp Business Messaging Policy and Commerce Policy, send marketing messages only to customers who opted in, and honour STOP requests (DressUp does this automatically).
• The shop pays Meta directly for WhatsApp messages where Meta charges for them, and pays us the DressUp fees agreed in its plan.
• The shop must have its customers' consent to take their photo at the mirror; the mirror asks for it on screen.

Customers

Customers use the mirror voluntarily. Messaging a shop's number is optional; replies come from the shop. Reply STOP at any time to stop new-arrival messages.

Acceptable use

DressUp may not be used to send spam, unlawful, misleading or offensive content, to message people who have not contacted the shop or opted in, or to process photos without consent. We may suspend access that breaks these terms or Meta's policies.

Data

We handle personal data as described in our privacy policy. Each shop's data, including its WhatsApp Business data, is used only to provide DressUp to that shop.

Availability and liability

We work to keep DressUp available but cannot promise it will be uninterrupted; WhatsApp delivery also depends on Meta. To the extent the law allows, our liability is limited to the fees the shop paid us in the three months before the claim.

Ending the service

A shop can stop using DressUp at any time and disconnect its WhatsApp account. On request we delete the shop's data as described in the privacy policy.

Law and contact

These terms are governed by the laws of India, with courts in Thoothukudi district, Tamil Nadu. Questions: [email protected] or +91 90804 00332.